5 Tips to Reach Millennials on Snapchat
If you’re looking to reach adults and teenagers 34 years and younger, Snapchat is a great place to go.
On Snapchat, users can post or privately send photos and videos that are only available for 24 hours. (Instagram later adopted this in their Instagram Stories feature.)
71% of Snapchat users are under 34 years old. 45% of Snapchat users are aged between 18-24. If you want to reach this age group, Snapchat is a great way to become relevant and heighten your organization’s visibility within this audience.
Here are five tips for reaching millennials on Snapchat:
#1: Show Personality And Engage the Demographic on Snapchat – Share interesting photos and videos of your product that younger entrepreneurs might be interested in.
Keep in mind who you are targeting and create your content specifically for them.
#2: Create General Filters – Businesses can create filters that will show up on a user’s home page within a particular area and during a specific time. This can be a great way to promote your brand during live events. People at the events will see the filters; the friends they send the “snap” to will see the filter, and often, people will take a screenshot of the filter and share on Facebook or Instagram.
#3: Create Event-Specific Filters – If you’re hosting an event which many of your attendees are in the Snapchat demographic, you could create some special filters for the event. They are only available (to be used) by people in the building or specific geolocation you’ve selected, but when they share the pics with all of their friends, your event filter will appear.
#4: Cross Promote Your Snapchat on Facebook, Twitter, and email to let people know you are on Snapchat to follow you. This will help you to increase your following.
#5: Utilize an Intern to Create a Fun and Engaging Snapchat Strategy. See how the platforms evolve and don’t be afraid to have fun with it. A younger person’s unique perspective can help shape an authentic presence that resonates with your target audience.
You can also partner with your local community college to see what students are doing on Snapchat. Look to the demographics that are successfully using Snapchat for inspiration of fun, quirky ways to stand out on this platform.
But remember! Don’t hop on a social media platform for the summer if you won’t keep it up after that. Social media is all about consistently showing up over the long-term!
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